Tenth House
Tenth House was developed to address the need for an elite brand of trendsetting, fashion forward stage wear aimed at the competitive dance market. Involved from the outset, Debbie Diamond was Art Director and Lead Designer on a team tasked with positioning and naming the new brand and creating a unique home for it in a crowded marketplace.
One of the key elements that shaped Tenth House was our decision to invite dance celebrities to participate in the costume design process. This led to the development of an “industry insider” brand voice, where the virtues of the brand were expressed by the very designers, artists, photographers and stylists who had created the line.
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